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Reform Studio, brand image

Reform Studio

FOUNDER · Mariam Hazem & Hend RiadMADE IN · EgyptFOUNDED · 2012RANGE · $80–$350
EDITOR'S NOTE

Reform Studio is built on a single material idea: plastic-bag waste spun into thread and woven on traditional Cairo looms. Mariam Hazem and Hend Riad turned that constraint into a design language — work in their Plastex weave that has been shown at Design Days Dubai and the V&A.

The studio treats sustainability as the discipline rather than the marketing, and Cairo craft as a live tradition rather than an ethnographic reference. It is one of the region's clearer cases of a material problem becoming a brand.

From Reform Studio.

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48 pieces
ALOHA FRINGE CLUTCH
Reform Studio

ALOHA FRINGE CLUTCH

EGP 2,800
Gold X Beige 13"
Reform Studio

Gold X Beige 13"

EGP 3,800
Gold X Beige 15"
Reform Studio

Gold X Beige 15"

EGP 4,300
RE PLACEMAT GREEN
Reform Studio

RE PLACEMAT GREEN

EGP 250
RE PLACEMAT BEIGE X PURPLE
Reform Studio

RE PLACEMAT BEIGE X PURPLE

EGP 250
RE PLACEMAT AQUA X BLUE
Reform Studio

RE PLACEMAT AQUA X BLUE

EGP 250
ALOHA FRINGE CLUTCH
Reform Studio

ALOHA FRINGE CLUTCH

EGP 2,800
WILSON RUGS COLLECTION
Reform Studio

WILSON RUGS COLLECTION

EGP 2,800