The whole region’s talent. One address.
The independent designers of MENA, in one place — finally.
Explore brands.
A letter on the designers worth knowing.
One designer, three new pieces, one thing to read. Issue one is being written now.
The whole region’s talent. One address.
The independent designers of MENA, in one place — finally.
One designer, three new pieces, one thing to read. Issue one is being written now.
“What we found in Cairo, Dubai, and the spaces in between.”Read the manifesto →


Nineteen designers on eshtery have won or reached the final of Fashion Trust Arabia since 2019. Who won what, and a piece from each that is in stock today.

Eight small pieces from independent designers in Cairo, Beirut, the Gulf and a Tuscan workshop, each under $200 and each sold on the designer's own shop.

Sleeved, ankle- or floor-length wedding-guest dresses and kaftans from five independent designers in Dubai and Cairo, from about $224 to $722.

High collars, sleeves and long hems from four Beirut labels, from a couture-à-porter house founded in 1996 to a Fashion Trust Arabia winner's embroidered thobe.
Independently owned designers, hand-selected from across MENA and abroad. 101 live. New brands added monthly.
Where to start in Egypt: the best independent Egyptian modest fashion designers.