Reform Studio

Reform Studio is the slot reserved for a Cairo sustainable-craft label at the considered tier. Up-Fuse — the brief §9 starter mention for this slot — was excluded on the autonomous probe (WordPress hosting, not Shopify/Salla per D-03). Mariam Hazem and Hend Riad run Reform Studio on upcycled plastic-bag thread woven on traditional Cairo looms; the work is photographed at Design Days Dubai and the V&A. The platform on 2026-05-15 was Instagram-led; founder confirms whether the brand will migrate to Shopify for the launch slate or whether the slot folds. If the slot folds, the launch ships at nine brands. This editor's note is a structural placeholder; the founder rewrites it in full after confirming the brand and platform.