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FOUNDER · Yara Yassin, Rania Rafie & Lama El KhawankyMADE IN · EgyptFOUNDED · 2013RANGE · $80–$200
EDITOR'S NOTE

Yara Yassin, Rania Rafie, and Lama El Khawanky founded Up-fuse in Cairo in 2013, building the label around a material logic rather than an aesthetic one: plastic bags, rPET bottles, car tires, and scrap denim get processed into carries and clothing before they reach landfill. Three million plastic bags and two million bottles recycled since 2015 are counts, not marketing copy. The range is wider than most material-led labels allow themselves — lunch bags alongside embroidered asymmetrical shirts, denim alongside tire rubber — which keeps the offering democratic rather than precious. Collaborations with Adidas and Vodafone confirm industrial-scale capability. The interesting tension is whether the clothing line, still modest in depth, can hold the same material rigour the bags have already demonstrated.

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386 pieces
Pouch - Mint
Up-fuse

Pouch - Mint

EGP 588
Cropped shirt in Orange Triangles
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Cropped shirt in Orange Triangles

EGP 1,200
Buckle Lunch Bag - Sprinkles
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Buckle Lunch Bag - Sprinkles

EGP 1,250
Folder Laptop Sleeve - Lilac
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Folder Laptop Sleeve - Lilac

EGP 1,550
Mini Lolita Multi-Way Bag - White
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Mini Lolita Multi-Way Bag - White

EGP 1,980
Lolita Multi-Way Bag XL - Monopoly
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Lolita Multi-Way Bag XL - Monopoly

EGP 1,470
Canvas Tote Bag- Sky Blue
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Canvas Tote Bag- Sky Blue

EGP 360
Fishy Situation T-shirt - White
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Fishy Situation T-shirt - White

EGP 1,550
Pouch - Banana
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Pouch - Banana

EGP 588
Sunglass Case - Ocean
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Sunglass Case - Ocean

EGP 380
Lolita Multi-Way Bag XL - Cherry Bomb
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Lolita Multi-Way Bag XL - Cherry Bomb

EGP 1,470
Lolita Multi-Way Bag XL - Black
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Lolita Multi-Way Bag XL - Black

EGP 1,470
Lolita Multi-Way Bag XL - White Confetti
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Lolita Multi-Way Bag XL - White Confetti

EGP 1,470
Lolita Multi-Way Bag  XL- Bubbles
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Lolita Multi-Way Bag XL- Bubbles

EGP 1,470
Raffia Duo-Footprint - Light Blue
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Raffia Duo-Footprint - Light Blue

EGP 2,047.5
Raffia Footprint - Black & Ivory
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Raffia Footprint - Black & Ivory

EGP 1,917.5
Pouch - Ocean
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Pouch - Ocean

EGP 588
Pouch - Coral
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Pouch - Coral

EGP 588
City Streets T-shirt - White
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City Streets T-shirt - White

EGP 1,550
Bloom Fan - White Confetti
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Bloom Fan - White Confetti

EGP 650
Bloom Fan - Fuchsia
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Bloom Fan - Fuchsia

EGP 650
Bloom Fan - Monopoly
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Bloom Fan - Monopoly

EGP 650
Patchwork Pants in Black
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Patchwork Pants in Black

EGP 1,530
Patchwork Pants in Off-White
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Patchwork Pants in Off-White

EGP 2,550
Hair Clips - Mango Slice
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Hair Clips - Mango Slice

EGP 290
"Nothing is Ever Wasted" Tank Top - White
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"Nothing is Ever Wasted" Tank Top - White

EGP 600
Ayla Set in Sundye
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Ayla Set in Sundye

EGP 2,475
Denim Footprint - Light Blue
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Denim Footprint - Light Blue

EGP 2,112.5
Frenchie Tank Top - Black
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Frenchie Tank Top - Black

EGP 600
Paris Tank Top - Black
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Paris Tank Top - Black

EGP 600
Oversized Wasted T-Shirt - Black
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Oversized Wasted T-Shirt - Black

EGP 1,550
Oversized Wasted T-Shirt - White
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Oversized Wasted T-Shirt - White

EGP 1,550
Oversized Crosswords T-Shirt - White
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Oversized Crosswords T-Shirt - White

EGP 1,550
Bay Clutch - Purple Square
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Bay Clutch - Purple Square

EGP 825
Bay Clutch - White Confetti
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Bay Clutch - White Confetti

EGP 825
Bay Clutch - Pink Blocks
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Bay Clutch - Pink Blocks

EGP 825
Passport Holder - Black
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Passport Holder - Black

EGP 980
Ayla Set in Ash
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Ayla Set in Ash

EGP 2,475
Hardcover Notebook – Purple Confetti
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Hardcover Notebook – Purple Confetti

EGP 470
Denim Collared Polo Shirt - Black
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Denim Collared Polo Shirt - Black

EGP 750