
Up-fuse
Visit ↗Yara Yassin, Rania Rafie, and Lama El Khawanky founded Up-fuse in Cairo in 2013, building the label around a material logic rather than an aesthetic one: plastic bags, rPET bottles, car tires, and scrap denim get processed into carries and clothing before they reach landfill. Three million plastic bags and two million bottles recycled since 2015 are counts, not marketing copy. The range is wider than most material-led labels allow themselves — lunch bags alongside embroidered asymmetrical shirts, denim alongside tire rubber — which keeps the offering democratic rather than precious. Collaborations with Adidas and Vodafone confirm industrial-scale capability. The interesting tension is whether the clothing line, still modest in depth, can hold the same material rigour the bags have already demonstrated.
From Up-fuse.

Folder Laptop Sleeve - Lilac
EGP 1,550
Mini Lolita Multi-Way Bag - Black
EGP 1,980
Mini Lolita Multi-Way Bag - White
EGP 1,980
Lolita Multi-Way Bag XL - Monopoly
EGP 1,470
Canvas Tote Bag- Dragon Fruit
EGP 360
Canvas Tote Bag- Watermelon
EGP 360
Lolita Multi-Way Bag XL- Blues Confetti
EGP 1,470
Canvas Tote Bag- Sky Blue
EGP 360
Fishy Situation T-shirt - White
EGP 1,550
Fishy Situation T-shirt - Black
EGP 1,550
Pouch - Banana
EGP 588
Sunglass Case - Ocean
EGP 380
Denim Affair Mini Lolita in Blue
EGP 2,280
Lolita Multi-Way Bag XL- White
EGP 1,470
Lolita Multi-Way Bag XL - Cherry Bomb
EGP 1,470
Lolita Multi-Way Bag XL - Black
EGP 1,470
Pouch - Deep Blue
EGP 588
Lolita Multi-Way Bag XL - White Confetti
EGP 1,470
Lolita Multi-Way Bag XL- Bubbles
EGP 1,470
Gia Set in Lilac
EGP 2,700
Nina Set in Lavender
EGP 2,287.5
Canvas Tote Bag- Kiwi
EGP 360
Nina Set in Lime Green
EGP 2,287.5
Raffia Duo-Footprint - Black & Ivory
EGP 2,047.5
Raffia Duo-Footprint - Light Blue
EGP 2,047.5
Raffia Footprint - Black & Ivory
EGP 1,917.5
Canvas Tote Bag- White Confetti With Green Strap
EGP 360
Pouch - Ocean
EGP 588
Pouch - Coral
EGP 588
Insulated Tote - Deep Blue
EGP 1,950
Insulated Tote - Ocean
EGP 1,950
City Streets T-shirt - White
EGP 1,550
Bloom Fan - White Confetti
EGP 650
City Streets T-shirt - Black
EGP 1,550
Bloom Fan - Fuchsia
EGP 650
Bloom Fan - Monopoly
EGP 650
Bloom Fan - Blue Blocks
EGP 650
Bloom Fan - Purple Squares
EGP 650
Denim Footprint - Black
EGP 2,112.5