Razan Alazzouni

Razan Alazzouni has been working out of Riyadh since 2008, long enough to have built a consistent visual language before the Gulf's current fashion moment made that commercially legible. The work sits in demi-couture territory: rope embroidery on separates, broderie anglaise cut into maxi skirts, sequin bombers worn alongside sculptural florals. The range is wider than the core aesthetic might suggest — kaftans through to tailored coats — and collaborations with Piaget and Rene Caovilla indicate a brand operating deliberately at the luxury adjacency line. What's worth noting is the seasonal archive running back to 2016: rare transparency for a Riyadh-based label, and a clearer record of how the floral vocabulary has evolved than most regional designers allow.