Bougroug

Anwar Bougroug builds clothes around the constraint of sustainable materials — organic cotton, recycled fibers, handwoven Moroccan wool sourced from local cooperatives. The result is gender-fluid pieces that read as both contemporary and rooted, made by a label that treats sustainability as the design discipline rather than the marketing claim.

The work fits the considered-RTW register without sitting in the conceptual lane — clothes meant to be worn, made from materials chosen for reasons beyond aesthetics. The shop runs on Shopify.