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FOUNDER · Yara Yassin, Rania Rafie & Lama El KhawankyMADE IN · EgyptFOUNDED · 2013RANGE · $80–$200
EDITOR'S NOTE

Yara Yassin, Rania Rafie, and Lama El Khawanky founded Up-fuse in Cairo in 2013, building the label around a material logic rather than an aesthetic one: plastic bags, rPET bottles, car tires, and scrap denim get processed into carries and clothing before they reach landfill. Three million plastic bags and two million bottles recycled since 2015 are counts, not marketing copy. The range is wider than most material-led labels allow themselves — lunch bags alongside embroidered asymmetrical shirts, denim alongside tire rubber — which keeps the offering democratic rather than precious. Collaborations with Adidas and Vodafone confirm industrial-scale capability. The interesting tension is whether the clothing line, still modest in depth, can hold the same material rigour the bags have already demonstrated.

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371 pieces
Lolita Multi-Way Bag  XL- Bubbles
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Lolita Multi-Way Bag XL- Bubbles

EGP 1,470
Gia Set in Lilac
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Gia Set in Lilac

EGP 2,700
Nina Set in Lavender
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Nina Set in Lavender

EGP 2,288
Nina Set in Lime Green
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Nina Set in Lime Green

EGP 2,288
Raffia Duo-Footprint - Light Blue
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Raffia Duo-Footprint - Light Blue

EGP 2,048
Raffia Duo-Footprint - Black & Ivory
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Raffia Duo-Footprint - Black & Ivory

EGP 2,048
Raffia Footprint - Black & Ivory
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Raffia Footprint - Black & Ivory

EGP 1,918
Canvas Tote Bag- White Confetti With Green Strap
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Canvas Tote Bag- White Confetti With Green Strap

EGP 360
Pouch - Ocean
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Pouch - Ocean

EGP 588
Pouch - Deep Blue
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Pouch - Deep Blue

EGP 588
Pouch - Coral
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Pouch - Coral

EGP 588
Pouch - Mint
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Pouch - Mint

EGP 588
Pouch - Banana
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Pouch - Banana

EGP 588
Canvas Tote Bag- Kiwi
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Canvas Tote Bag- Kiwi

EGP 360
Insulated Tote - Deep Blue
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Insulated Tote - Deep Blue

EGP 1,950
Insulated Tote - Ocean
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Insulated Tote - Ocean

EGP 1,950
City Streets T-shirt - White
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City Streets T-shirt - White

EGP 1,550
City Streets T-shirt - Black
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City Streets T-shirt - Black

EGP 1,550
Bloom Fan - Fuchsia
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Bloom Fan - Fuchsia

EGP 650
Bloom Fan - Monopoly
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Bloom Fan - Monopoly

EGP 650
Bloom Fan - Purple Squares
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Bloom Fan - Purple Squares

EGP 650
Bloom Fan - White Confetti
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Bloom Fan - White Confetti

EGP 650
Denim Footprint - Black
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Denim Footprint - Black

EGP 2,113
Denim Footprint - Light Blue
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Denim Footprint - Light Blue

EGP 2,113
Denim Footprint - Dark Blue
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Denim Footprint - Dark Blue

EGP 2,113
Tropical Tote - Banana
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Tropical Tote - Banana

EGP 1,650
Patchwork Pants in Off-White
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Patchwork Pants in Off-White

EGP 2,550
Patchwork Pants in Black
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Patchwork Pants in Black

EGP 1,530
Patchwork Pants in White
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Patchwork Pants in White

EGP 2,550
Hair Clips - Mango Slice
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Hair Clips - Mango Slice

EGP 290
Sunglass Case - Ocean
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Sunglass Case - Ocean

EGP 380
"Nothing is Ever Wasted" Tank Top - White
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"Nothing is Ever Wasted" Tank Top - White

EGP 600
Cat Tank Top - White
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Cat Tank Top - White

EGP 600
Paris Tank Top - White
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Paris Tank Top - White

EGP 600
"Nothing is Ever Wasted" Tank Top - Black
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"Nothing is Ever Wasted" Tank Top - Black

EGP 600
Frenchie Tank Top - Black
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Frenchie Tank Top - Black

EGP 600
Paris Tank Top - Black
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Paris Tank Top - Black

EGP 600
Oversized Iconic landmarks - Downtown Cairo Edition - Black
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Oversized Iconic landmarks - Downtown Cairo Edition - Black

EGP 1,550
Oversized Iconic landmarks - Downtown Cairo Edition - White
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Oversized Iconic landmarks - Downtown Cairo Edition - White

EGP 1,550
Oversized Monopoly T-shirt - Downtown Cairo Edition  - White
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Oversized Monopoly T-shirt - Downtown Cairo Edition - White

EGP 1,550