
Up-fuse
Visit ↗Yara Yassin, Rania Rafie, and Lama El Khawanky founded Up-fuse in Cairo in 2013, building the label around a material logic rather than an aesthetic one: plastic bags, rPET bottles, car tires, and scrap denim get processed into carries and clothing before they reach landfill. Three million plastic bags and two million bottles recycled since 2015 are counts, not marketing copy. The range is wider than most material-led labels allow themselves — lunch bags alongside embroidered asymmetrical shirts, denim alongside tire rubber — which keeps the offering democratic rather than precious. Collaborations with Adidas and Vodafone confirm industrial-scale capability. The interesting tension is whether the clothing line, still modest in depth, can hold the same material rigour the bags have already demonstrated.
From Up-fuse.

Duffle Bag - Mojito
EGP 1,900
Drop-shoulder Denim Jacket in Blue
EGP 1,917.5
Cropped shirt in Saumon
EGP 1,200
Pouch - Mint
EGP 588
Cropped shirt in Orange Triangles
EGP 1,200
Cropped shirt in Sundye
EGP 1,200
Cropped shirt in Ash
EGP 1,200
Buckle Lunch Bag - Sprinkles
EGP 1,250
Folder Laptop Sleeve - Lilac
EGP 1,550
Mini Lolita Multi-Way Bag - Black
EGP 1,980
Mini Lolita Multi-Way Bag - White
EGP 1,980
Lolita Multi-Way Bag XL - Monopoly
EGP 1,470
Canvas Tote Bag- Dragon Fruit
EGP 360
Canvas Tote Bag- Watermelon
EGP 360
Lolita Multi-Way Bag XL- Blues Confetti
EGP 1,470
Canvas Tote Bag- Sky Blue
EGP 360
Fishy Situation T-shirt - White
EGP 1,550
Fishy Situation T-shirt - Black
EGP 1,550
Pouch - Banana
EGP 588
Small Bottled T Shirt - Yellow
EGP 950Wasted T Shirt – Coloured/Yellow
EGP 950
Wasted T Shirt - White
EGP 1,140
Christmas Tree Ornament - Candy Cane
EGP 250
Christmas Tree Ornament - Snowman
EGP 250
Denim Affair Pouch in Blue
EGP 650
Shirt Set - Black
EGP 2,950
Festival Waist Bag - Beige Monopoly
EGP 1,305
Patchwork Vest - Honeycomb
EGP 2,300
Denim Short Sleeve Shirt - Petal Parade
EGP 2,400
Embroidered Asymmetrical Shirt - Pistachio (PRE-ORDER)
EGP 2,600
Beach Clutch - Monopoly
EGP 800
Embroidered Asymmetrical Shirt - White (PRE-ORDER)
EGP 2,600
Patchwork Vest - Picnic
EGP 2,300
Wide Leg Pants - Milkshake (PRE-ORDER)
EGP 2,400
Wide Leg Pants - Neapolitan (PRE-ORDER)
EGP 2,900
Wide Leg Pants - Strawberry Jam (PRE-ORDER)
EGP 2,900
Patchwork Short Sleeve Denim Shirt - Sunburst (PRE-ORDER)
EGP 2,400
Patchwork Short Sleeve Denim Shirt - Strawberry Jam (PRE-ORDER)
EGP 2,400
Denim Pants - Poppy Field
EGP 2,900