Myne

Yasmine Tawfik''s Myne works in a palette so quiet it almost disappears — muted pastels, earth neutrals, rendered in natural linen and cotton from Egyptian mills. The clothes are made for women who want to dress without thinking about it, and who notice the difference good cloth makes.

The brand is part of the broader minimalist-RTW register Cairo has been producing more of in recent years — restrained, fabric-led, designed for repeat wear over seasonal turnover. The shop runs on Shopify.