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Mrs Keepa, brand image
FOUNDER · Mariam YehiaMADE IN · United Arab EmiratesFOUNDED · 2016RANGE · $535–$1050
EDITOR'S NOTE

Mariam Yehia launched Mrs Keepa in 2016, naming the label for her husband's old goalkeeper nickname, and built it into a ready-to-wear house that treats tailoring as architecture. Trained in Cairo and now working out of Dubai, Yehia favours sculptural cuts, draped bralettes and corsetry, satin and memory taffeta, and the occasional silk piece worked in close-toned palettes of mushroom, black and muted green. The brand carries Fashion Trust Arabia recognition, but the case for it is in the construction: pieces that are precisely cut and quietly assertive rather than loud. What earns Mrs Keepa a place here is that restraint, the discipline holding the drama in check.

From Mrs Keepa.

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475 pieces
Grey Camo Skirt
Mrs Keepa

Grey Camo Skirt

Price on request
Grey Camo Shirt
Mrs Keepa

Grey Camo Shirt

Price on request
Greece Flower Dress
Mrs Keepa

Greece Flower Dress

Price on request
Black Stripes Cotton Kimono
Mrs Keepa

Black Stripes Cotton Kimono

Price on request
Camo Pants
Mrs Keepa

Camo Pants

Price on request
Black String Bralette
Mrs Keepa

Black String Bralette

Price on request
The Big Black Pants
Mrs Keepa

The Big Black Pants

Price on request
Pink Geo Kimono
Mrs Keepa

Pink Geo Kimono

Price on request
Geo Silver Top
Mrs Keepa

Geo Silver Top

Price on request
Capri Shirt
Mrs Keepa

Capri Shirt

Price on request
Geo Corset
Mrs Keepa

Geo Corset

Price on request
Asia Butterfly Dress
Mrs Keepa

Asia Butterfly Dress

Price on request
Camo Jacket
Mrs Keepa

Camo Jacket

Price on request
Super Woman Coat
Mrs Keepa

Super Woman Coat

Price on request
Asia Maxi Shirt Dress
Mrs Keepa

Asia Maxi Shirt Dress

Price on request
Asia Pleated Dress
Mrs Keepa

Asia Pleated Dress

Price on request
Black Rainbow Dress
Mrs Keepa

Black Rainbow Dress

Price on request
Africa Jacket
Mrs Keepa

Africa Jacket

Price on request
Geo Silver Pants
Mrs Keepa

Geo Silver Pants

Price on request
Limited Edition Upcycled Red Sweater
Mrs Keepa

Limited Edition Upcycled Red Sweater

Price on request
Nouji Dress
Mrs Keepa

Nouji Dress

Price on request
Dragon Hand Embroidered Oversized Denim Jacket
Mrs Keepa

Dragon Hand Embroidered Oversized Denim Jacket

Price on request
White Leather Multi Style Coat
Mrs Keepa

White Leather Multi Style Coat

Price on request
Black Multi Style Top/ Dress
Mrs Keepa

Black Multi Style Top/ Dress

Price on request
BLACK LEATHER GLOVES
Mrs Keepa

BLACK LEATHER GLOVES

Price on request
Snake Hand Embroidered Oversized Denim Jacket
Mrs Keepa

Snake Hand Embroidered Oversized Denim Jacket

Price on request
Black Multi color Track Gloves
Mrs Keepa

Black Multi color Track Gloves

Price on request
Black Multi Style Parachute Dress
Mrs Keepa

Black Multi Style Parachute Dress

Price on request
BROWN VELVET GLOVES
Mrs Keepa

BROWN VELVET GLOVES

Price on request
DRAPED FLARED LEGGING
Mrs Keepa

DRAPED FLARED LEGGING

Price on request
COLORFUL TEXTURED KIMONO
Mrs Keepa

COLORFUL TEXTURED KIMONO

Price on request
BLUE VELVET CAPE
Mrs Keepa

BLUE VELVET CAPE

Price on request
PINK VELVET GLOVES
Mrs Keepa

PINK VELVET GLOVES

Price on request
SILVER HOODIE KIMONO
Mrs Keepa

SILVER HOODIE KIMONO

Price on request
ORANGE GEO KIMONO
Mrs Keepa

ORANGE GEO KIMONO

Price on request
WHITE LACE GLOVES
Mrs Keepa

WHITE LACE GLOVES

Price on request
Black Leather Multi Style Coat
Mrs Keepa

Black Leather Multi Style Coat

Price on request
V Crop Top
Mrs Keepa

V Crop Top

Price on request
SAIL KIMONO
Mrs Keepa

SAIL KIMONO

Price on request
Beige Camo Top
Mrs Keepa

Beige Camo Top

Price on request