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Mioj, brand image
MADE IN · Egypt
EDITOR'S NOTE

MIOJ frames itself as a haute-couture house working between timeless grace and modern line — ready-to-wear gowns alongside custom pieces. The catalogue is gown-led: a strapless heart-shaped floral gown, a bubble-hem maxi, puff-sleeve and backless silhouettes, a printed-satin cape gown. Tulle, embellishment and draping recur, but the cuts stay clean rather than over-worked. It is occasion dressing with a couture sensibility, priced USD 500–2,390 — accessible for the category, with custom work sitting above the ready-to-wear pieces.

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